There are few forces more powerful than incentives. Incentives drive thinking and behavior. To understand someone’s thinking, you must understand their incentives. When you encounter a behavior problem, trace the incentives and you’ll often find the root cause. Incentives are the invisible cause and behavior is the visible effect.
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The theory of constraints is often talked about in the context of business, but you can apply it anywhere. Think of it as a mental model for deciding what to focus on.
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A common driver of irrational decision-making is “all-or-nothing” thinking. And it’s more pervasive than most people realize.
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This week, I launched LegUp Health’s new website. I’m really happy with it. Based on initial feedback and testing, it seems to do its job. Visitors are able to understand what LegUp Health does and who it does it for. Here are a few learnings I had from the experience. Let me know if you have any questions. I’m happy to share more details on these learnings and others.
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This month, I’ve spent an excessive amount of time on LegUp Health’s positioning. Using April Dunford’s framework, Obviously Awesome, I reexamined what LegUp Health is and what LegUp Health does for whom. This narrative is one of the outputs of my work. It walks through the problem LegUp Health is solving, LegUp Health’s solution, and how that solution is differentiated from competitive alternatives. If you’re a Utahn who buys their own health insurance, LegUp Health is a free health insurance agency that helps you find, use, and manage your coverage. Let me know what you think.
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How do you come up with a good business idea? That’s a million dollar question. The best business ideas tend to have two things in common. First, they solve a real problem. And second, the people behind the idea hold a unique insight into that problem. Here are four connected examples.
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I’m often asked for book recommendations from aspiring entrepreneurs. Rather than write a custom note each time, I’m listing them here. There are many other books I recommend, but these are the top five for aspiring entrepreneurs. If you think there’s another one that I should add to this list, please let me know.
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